Master's in Business Administration
Kenan Flagler School of Business, NC
Financial Insights Through Data Exploration & Visualization
Location:
Areas of Work:
India
Stakeholder Collaboration, Project Management, Data Analytics & Visualization, Process Automation, Data Source Migration, Tools Worked on: Hadoop, HQL, SQL, Tableau
A project to use customer lifecycle data for predicting credit default risks, enhancing decision-making and risk management by analyzing behavioral patterns and financial transactions for informed credit allocation.
Context
In the evolving financial industry, the Credit Fraud and Risk Assessment Business Unit of a prominent Financial Institution launched this project. This initiative aimed to leverage customer lifecycle data to predict credit default risks. The project's essence was to integrate data-driven insights into the credit adjudication process, thus enabling more precise credit allocation based on individual risk profiles. By delving deep into data analytics, the institution intended to enhance its decision-making prowess, reduce financial risks, and establish a robust financial framework. The endeavour focused on dissecting and understanding the nuances of customer behaviour patterns, financial transactions, and other vital indicators that contribute to credit risk assessment. Through a meticulous process of data collection, analysis, and interpretation, the project sought to unveil hidden patterns and trends that could significantly influence the institution's credit risk management strategies. The ultimate goal was to transform raw data into meaningful insights, providing a solid foundation for the institution to make informed, strategic decisions. This initiative represented a step forward in the institution's commitment to leveraging technology and data analytics to foster a more data-centric, insightful, and risk-aware financial environment.
What did I Do?
In my role, I was instrumental in bridging the gap between complex data analytics and strategic decision-making. Through a series of innovative and technical initiatives, I played a key role in transforming data into actionable insights, thereby enhancing the institution's ability to navigate the intricate landscape of credit risk assessment.
Identifying Key Metrics: Actively engaged with business leaders to identify and define key performance indicators (KPIs) critical for monitoring and enhancing the credit adjudication process.
ETL Pipeline Development: Spearheaded the establishment of an ETL pipeline, ensuring seamless data integration and accessibility for comprehensive analysis.
Data Visualization: Pioneered the development and launch of four innovative data visualization products, transforming complex data sets into intuitive, actionable insights for strategic decision-making.
Automation and Efficiency: Transformed the reporting process by automating previously manual tasks, significantly reducing time and effort while enhancing accuracy and insight.
Strategic Roadmap Formulation: Crafted and implemented a clear, actionable product roadmap, guiding the project from conception to successful execution.
Data Optimization: Streamlined the utilization of financial and customer lifecycle data, eliminating redundancy and enhancing the efficiency of credit risk assessments.
Data Source Migration: Led a critical migration of data sources, ensuring the continuity, integrity, and enhanced quality of data for ongoing and future analyses.
Results
The project underscored significant enhancements in operational efficiency, data utilization, and the overall decision-making process within the Credit Fraud and Risk Assessment Business Unit. These improvements, quantified through key performance metrics, reflect a substantial stride forward in the institution's ability to manage credit risk effectively.
Operational Efficiency: Achieved a remarkable reduction in manual reporting efforts, enabling the team to allocate more time to strategic initiatives and less on repetitive tasks.
Enhanced Data Utilization: Improved the utilization of customer and credit data in the credit assessment process, reducing redundant data points, thereby enhancing the clarity and relevance of the insights generated.
Report Generation Time: Boosted the speed of report generation, facilitating quicker decision-making and enhancing the institution's responsiveness to market changes.
Strategic Impact: The insights derived from the customer lifecycle data became a cornerstone for the proprietary credit adjudication system, continuously refining risk assessment models to align credit offerings with individual risk profiles, thereby fostering a more secure and personalized customer experience.
Through this project, we not only streamlined IT service management for our client but also set a benchmark in how data can be transformed into a powerful catalyst for business strategy and operational excellence.